1. (TCO A) Based on the examples in the text, if you were asked to formulate a p

Question

1. (TCO A) Based on the examples in the text, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to attract customers, what would be the best use of information technology from the list below? (Points : 10)

       Use IT to increase supplier loyalty.
       Use IT to increase operational efficiency.
       Use IT to create new products and business models.
       Use IT to help survive government reporting requirements.
       Use IT to achieve customer intimacy.

Question 2.2. (TCO A) Maintaining the organization's financial records is a central purpose of which main business function? (Points : 10)

       manufacturing and accounting
       finance and accounting
       sales and manufacturing
       finance and sales

Question 3.3. (TCO B) Internet technology (Points : 10)

       makes it easy for rivals to compete on price alone.
       imposes a significant cost of entry, due to infrastructure requirements.
       increases the difference between competitors because of the wide availability of information.
       makes it easy to sustain operational advantages.

Question 4.4. (TCO C) Which common database challenge is illustrated by the text's discussion of receiving multiple pieces of the same direct mail advertising with an identical address? (Points : 10)

       Data normalization
       Data accuracy
       Data redundancy
       Data quality

Question 5.5. (TCO D) Which of the following is not an example of the emerging mobile computing platforms? (Points : 10)

       eReaders
       The iPad
       Android phone
       CRM

1. (TCO A) Based on the examples in the text, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to attract customers, what would be the best use of information technology from the list below? (Points : 10)

       Use IT to increase supplier loyalty.
       Use IT to increase operational efficiency.
       Use IT to create new products and business models.
       Use IT to help survive government reporting requirements.
       Use IT to achieve customer intimacy.

Explanation / Answer

1. Use IT to achieve customer intimacy.
2. finance and accounting
3. makes it easy to sustain operational advantages.
4. Data redundancy
5. CRM

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