1. If you need to determine impacts on revenue resulting from an increase or dec
ID: 668736 • Letter: 1
Question
1. If you need to determine impacts on revenue resulting from an increase or
decrease in price and/ or sales, the best option to use is a
A. database
B. Spreadsheet
2. All other issues, aside a customer is to do buisness or increase business
with a company if a customer perceives that a service issue is not dealt with
fairly.
A. likely
B. Not likely
3. True or false? data warehousing and data mining mean the same thing when
applied to CRM.
A. true
B. false
4. Paul has been working long hours. He is tired and distracted by family issues,
so he has not been doing record updates regularly. There is a sudden power
outage in the building and the last 15 records he has been working on have not
been saved to the database.Which of the following best describes this data
issues?
A. Malicious data loss
B. accidental data leak
C. malicious data leak
D. accidental data loss
5. Your network administrator finds a virus in the network software. Fortunately,
she was able to eliminate it before it resulted in a denial-of-service attack, which
would have prevented legitimate users of the networked database from
gaining access to the records needed. It turns out that the network software
did not have adequate security protections in place. this could be considered.
A. threat
B. vulnerability
6. Which is the largest component found inside a field?
A. bits
B. characters
C. records
D. tables
7. What are procedures that help keep a database current?
A. database query procedures
B. report generation procedures
C. File maintenance procedures
D.Data entry procedures
8. You accidentally leave your Iphone in the back of a cab on the way to a
meeting. This Iphone is company -owned and contains links to the company
database. The next day it is discovered that data from the database has been
downloaded by someone who does not have authorization to access that
data. which threat best describes this database breach?
A. unauthorized access by insiders
B. unprotected personal hardware collection
C. theft of database backup tapes or hard drives
D. Accidental breach resulting from incorrect (but not malicious) usage
9. You make a phone call to your local electricity company with a question about
your most recent bill. You are passed from department to department before
finally getting to a representative who can address your concerns. Which of
the following CRM components needs to be addressed in order to make your
contact less-time consuming?
A. keeping valuable staff
B. cleaning up the data
C. mining social media inputs
D. privacy
10. you receive an offer for a credit card that can be use to accrue points that
apply to purchase of airline tickets. This comes from a bank that you currently
do not use for any banking services. This is a form of CRM that is most
typically used for.
A. acquiring new customer
B. promoting loyalty to the company
C. a special service for current customers
D. retention of customers
11. which of the following would be an example of a loss of record integrity in a
database?
A. you enter the wrong password three times and find that you are locked
out of the site you are trying to access.
B. because the word ''mortgage'' appears in the subject line of an e-mail you
sent to your son or daughter, you begin receiving unsolicited e-mail
messages from mortgage companies
C. You receive a notice from your favorite online shopping site that you
have an outstanding balance for items that you did'nt order?
D. Although you clicked the option to ''do'nt share information with any other
companies or sites on the bookstores website, you are getting unsolicited
e-mail messages from some of the companies that post ads on that
site.
12. Are the following examples of increasing brand awareness through groups or
fans? select yes or no for each option
A. your instant messaging service attaches a message to the bottom of each
message inviting the recipient to sign up for this same service provider.
A. yes
B. No
You '' friend or ''like'' a page o your favorite social media page that advertises a
product you approve.
A. yes
B. No
your friends on a social media site receives messages from you that encourage
them to start watching a television services that premiered this past week.
A.yes
B.no
When you sign on to your favorite social media website, a number of sponsered
ads appear on your home page.
A. yes
B.no
13. True or False? a database breach always involves PII.
A.true
B.false
14. true or false? because you have made it a practice to never access the
internet while your personal database is open, you can rest assured that
your database would likely not be vulnerable to any compromises.
A. true
B. false
15. true or false? a database is typically much less complex than a flat file, but
it requires more memory for storage allocation.
A. true
B. false
16. true or false? It is just too challenging to have different password for every
device you use and every online site that requires an id and password. It
would be ok to use a very strong base word or phrase and change the same
2 or 3 characters in that word/phrase for each site.
A.true
B.false
Explanation / Answer
1.A. database
2.A. likely
3.B.false
4.B. accidental data leak
5.B. vulnerability
6.D. tables
7.A. database query procedures
8.C. theft of database backup tapes or hard drives
9.D. privacy
10.C. a special service for current customers
11.B. because the word ''mortgage'' appears in the subject line of an e-mail you
sent to your son or daughter, you begin receiving unsolicited e-mail
messages from mortgage companies
12.
A. your instant messaging service attaches a message to the bottom of each
message inviting the recipient to sign up for this same service provider.
A. yes
You '' friend or ''like'' a page o your favorite social media page that advertises a
product you approve.
A. yes
your friends on a social media site receives messages from you that encourage
them to start watching a television services that premiered this past week.
A.yes
When you sign on to your favorite social media website, a number of sponsered
ads appear on your home page.
B.no
13.B.false
14.A. true
15.B. false
16.A.true
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