a)Compare and contrast the activities associated with selling physical goods onl

Question

a)Compare and contrast the activities associated with selling physical goods online, selling services online, and distributing information/information products online.

b)Briefly describe how you can earn money through selling advertising space on your website or by being a member of an affiliate program.

c)Visit Alexa.com. Collect information on traffic at the online website of a prominent organization and summarize the implications for advertising. (Each student should choose a different organization.)

d)Briefly discuss an information product that you might develop.   Explain your reasoning.

e)Given the information product that you decide on in question 4, how would you monetize your website (e.g. subscriptions, advertising, etc.)? Briefly explain your reasoning.

Explanation / Answer

To sell goods online in india:

There is no special licensing requirement per se to sell online. The same rules and taxation are applicable for online sales as they are for offline sales. The basic two core requirements would be:

But that aside, if you wish to accept payments online on your ecommerce store, you would need a payment gateway integrated onto your online store. And for a payment gateway, you will need to have your company registered. That is where licenses come into place.

You can register your company as a sole prop., private ltd. or a partnership. There are conditions on the type of registration of the company.

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When you sell a service, you are the product, whether you're a real estate agent, doctor, lawyer, bed & breakfast owner, auto-mechanic, caterer, hair stylist, fitness trainer, accountant, investment advisor, childcare provider, housekeeper, dog walker, landscaper, whatever.
You're selling your time with the promise of a particular result as opposed to a tangible product. To sell the services, you ll have to learn to work within your time constraints.

You must prove your ability to deliver measurable results, while emphasizing flexibility. People will want to see proof that you've delivered great results for other clients, but they'll also want to know that you're flexible enough to meet their own unique needs.

So you must walk a fine line, making sure that you keep confidential client information confidential, while (1) proving that you've satisfied the needs of other clients like them with great results and (2) demonstrating your ability to customize your service to meet their personal, unique needs.

Service-based businesses frequently rely on local clients. So service-based sites that rely on local customers need to actively pursue sources of local traffic.

When you sell a service, you're typically selling a relationship with yourself. And this requires spending more time and effort establishing your credibility and developing a rapport with your visitors than is typically required on a site selling a physical product. So establish your credibility.

Demonstrate your flexibility. As I mentioned earlier, people will not only want to see proof that you've delivered great results for other clients, they'll want to know that you're prepared to customize your service to meet their own unique needs.So here, again, thorough sales copy that clearly explains how you're willing to customize your services will be very important.

Expanded Distribution of information products offers you the opportunity to access a larger audience through more online retailers, bookstores, libraries, academic institutions, and distributors within a country. Expanded Distribution will also improve discoverability of your book across all the channels.

Most online retailers, bookstores, and libraries find books through purchasing relationships with large distributors. If your book is not listed with these distributors, some retailers may not be able to buy your book, even if a customer specifically requests your title. Through Expanded Distribution you can distribute and make your title available for order.

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(b) AFFILIATE MARKETING: Affiliate marketing is a very popular way to make money through your website/blog. In short, you sell (or recommend) someone else

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