One of the criteria for measuring the effectiveness of public relations activiti
ID: 470768 • Letter: O
Question
One of the criteria for measuring the effectiveness of public relations activities is the:
number of press releases developed.
number of personal interviews given by company representatives.
dollar value of community involvement.
percentage of positive and negative articles over time.
percentage of people who have seen the press release.
number of press releases developed.
number of personal interviews given by company representatives.
dollar value of community involvement.
percentage of positive and negative articles over time.
percentage of people who have seen the press release.
Explanation / Answer
Correct Answer:
Percentage of positive and negative articles over time.
Explanation:
One of the key objectives of public relations activities is to build and manage the positive, favorable image of the organization in the public arena. Thus, the effectiveness of PR activities is measured through the percentage of positive and negative article over a period of time. It reflects the common viewpoint of people about the organization.
Percentage of positive and negative articles over time.
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