Think of an entrepreneurial firm that has been successfully launched in the last

Question

Think of an entrepreneurial firm that has been successfully launched in the last 10 years. What opportunity did the founder(s) recognize as valuable? Using the tools in the textbook (business model canvas, customer empathy maps, patterns, etc.), analyze and describe the approach to market, the value proposition, and various revenue streams that are the basis of the firm’s success. Provide citations to back up your explanation (in other words, provide evidence that what you posit is objectively supported).

Explanation / Answer

Flipkart

Opportunities that founders have found valuable are:

The company has started its business as market aggregator for books business which has potential at that time. This gave them an idea about the availability of internet with people and potential to shop using it. With little success in books business, the company has started expanding its offering focusing on daily needs for an individual. The company has used various promotional and advertising methods to increase the awareness among people and attract them toward their business. Various discounts coupons, incentives were provided on sale of articles from them. In this way the company has created a business where they only act as facilitator for the buyers and sellers and earn revenue as a margin of each transaction. Value proposition of Flipkart is complete hassle free shopping with best price in India. The revenue stream of the company has come from the width of the category that it offers. The company has provided a wide range of category so that customers make their maximum purchase from their site only.

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