Write a page on how you would promote a brand in a foreign country. Be sure to a
ID: 467490 • Letter: W
Question
Write a page on how you would promote a brand in a foreign country. Be sure to address cultural variances and advertising opportunities, social networking, and avoidance of blunders. Address the following elements:
· Describe the importance of understanding culture in global business dealings
· Describe how companies can utilize technology and e-commerce to evolve into a global operation
· Apply alternatives to the difficulties encountered in expansion to areas without sufficient connectivity
· Evaluate how cultural differences in certain countries can create difficult situations for multinationals
· Apply knowledge to determine the best strategies of expansion in global firms, and identify the differences between conducting business in emerging, developing, and industrialized nations.
Explanation / Answer
A brand is the face of the product and in order to build the brand in a foreign country, it is important to take into account the goals of the brand without affecting the quality or distribution of the product and make sure that it fulfills the cultural expectations.
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