You are a marketing manager for a manufacturer of nonperishable products sold in
ID: 467371 • Letter: Y
Question
You are a marketing manager for a manufacturer of nonperishable products sold in grocery stores. In this role, you need to make various decisions about how much marketing/advertising support is needed by each product to maximize the profitability of the organization. Assess how the effectiveness of individual marketing/advertising approaches would be determined. Discuss how historical sales data, as well as promotional response data, can aid you in evaluating the effectiveness of the individual marketing/advertising approaches. Support your discussion with relevant examples, research, and rationale.
Explanation / Answer
Ans: Marketing is very important to make an impact about product. It will provide first hand knowledge about the product. Without marketing one cannot reach to masses. These days celebrity endorsements play an important role in making an impact in consumers mind and behavioural change about the product. Individual marketing also means words of mouth marketing. It also has importance but it gains its pace too slowly. These days individual marketings is also done through social media platform.
Historical sales datas given an overview of past sales and profits a company is making. It also help in making decisions for future. Past datas help in making understand consumer behaviour and what people likes. It helps in making certain changes time to time about product
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