A short-term inducement of value offered to arouse interest in buying a product

Question

A short-term inducement of value offered to arouse interest in buying a product or service is referred to as a. customer incentive b. customer enticement c. free publicity d. sales promotion e. purchase Incentive All of the following are examples of direct marketing tools EXCEPT: a. e-mail solicitations b. telephone solicitations c. Groupons d. catalogues e. direct response ads on TV During the planning phase of an IMC program, a firm will identify the target audience, specify the promotion objectives, set the budget design the promotion, and schedule the promotion. a. pre-test the promotion b. state the mission c. identify possible advertising or promotional firms d. carry out the promotion e. select the right promotional tools

Explanation / Answer

59). d. Sales promotion

60).c. Groupons

61).e. select the right promotional tools

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