Many companies with small budgets mistakenly think they can use \"free\" adverti

Question

Many companies with small budgets mistakenly think they can use "free" advertising as they define public relations. Indeed, some companies do rely only on public relations only if the unique selling proposition is so newsworthy that the news media will be the carriers of the company's message. Apple is a master at this whenever that company launches a new product.

Can you think of any other product that relied solely on public relations? What was it about its unique selling proposition that made this feasible for this company?

Explanation / Answer

Tata Nano car was such product which relied on public relations. It had a large word of mouth from media channels and general public. The unique selling proposition of the product was Price tagged as “World Cheapest Car”. This tagline caught fancy of all media houses, public, automobile manufacturers as it could be a disruptor in the market.

Related Questions

Navigate

• Browse (All)
• Browse M
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.