1. Discuss three types of product modification with your own examples. 2. Althou

Question

1. Discuss three types of product modification with your own examples.

2. Although major appliances, like washers and dryers, are usually considered homogeneous shopping products, the high-efficiency front-loaders that boast many more features than standard machines are gaining in popularity. Do you think high-efficiency technology is enough to make washers and dryers heterogeneous shopping products? Explain

3. Discuss four major characteristics of services with your own examples.

4. What kind of marketing channel functions can be performed over the Internet? Why do you think so?

Please Help any answers will help

Explanation / Answer

Take the example of Smartphone product, Samsung and Apple introduce series of models by adding new features and bring better technology to the customer.

2. Yes, Latest technology adoption in washer and dryers can bring customer friendly features through smart technologies and big data. Technologies are helping to customize the products to individual customer requirements.

3. Services are not tangible nature is consumed on the spot and can’t keep in stock. High-level services need more interaction such healthcare, consulting. Fewer interaction services can be automated easily and requires low-level skills. E.g ticket booking is a low-end job and can be automated.

4. Digital drive brings a lot of change in marketing channel and bringing disruption in the marketing function.

Related Questions

Navigate

• Browse (All)
• Browse 1
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.