Which term best describes a collection of products that are strongly related due
ID: 463728 • Letter: W
Question
Which term best describes a collection of products that are strongly related due to similar purpose are sold to identical customer groups, marketed through the same outlets or channels, or fall within given price ranges?
Which term best describes a collection of products that are strongly related due to similar purpose are sold to identical customer groups, marketed through the same outlets or channels, or fall within given price ranges?
product class
product type
product line
need family
product variant
a.product class
b.product type
c.product line
d.need family
e.product variant
Explanation / Answer
Correct answer is (C) Product Line. An example of Product line is different flavours of coffee available in a coffee chain.
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