As manager of Finer Diner, you are tasked with gauging the restaurant’s success
ID: 462643 • Letter: A
Question
As manager of Finer Diner, you are tasked with gauging the restaurant’s success in providing satisfying customer experiences.
Compose a business email to the ownership of the restaurant in which you briefly:
Develop a survey that determines customer satisfaction in the areas of service, food taste, temperature, and pricing.
Construct a plan for how the surveys are to be delivered.
Detail the makeup of your ideal sample.
Identify distribution methods that could help you meet your sample goals.
Explain steps you will take to minimize bias in your survey.
Explanation / Answer
Customer Experience Surveys
Survey for Customer Satisfaction
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
No opinion
2. Do you approve or like our food taste?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
No opinion
3. Are the temperatures with the restaurant optimum?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
No opinion
4. Is our pricing strategy customer friendly and worthwhile?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
No opinion
Delivery of Surveys
To deliver the surveys, the customers will be allowed to fill immediately within the restaurant or be allowed to carry the surveys to bring after 10 days. The allowance of 10 days will be useful in giving the customers an opportunity fill the survey questions accurately (Blair, Czaja, & Blair, 2013). However, the customers can be asked to answer the survey questions on the spot to avoid delays.
Sample
The nature and detail of the sample used to conduct the survey will include 50 customers who be surveyed within different days of the weeks. The 50 sample customers will be from different ages and food preferences. 30 will be females and 20 males. The sample will be critical in obtaining critical information about the customer experience within the restaurant.
Distribution Method
The distribution methods of the surveys which would assist in meeting the sample goals includes using email customized links to the customers’ mails, direct distribution to the customers as well as social media distribution (Rea & Parker, 2014). For instance, social media distribution approach would help in reaching a large of the customers of the restaurant. Online distribution of the survey question is also simple and less costly.
Minimizing Survey Bias
Some of the steps, which can be taken to minimize bias in the survey, includes selecting words and phrases appropriately to avoid misleading the respondents, framing the survey questions well, offering the appropriate amount of options in a survey question, developing a neutral survey model, and being honest in the survey process (Blair et al., 2013). These steps will be critical and important in minimizing the level of bias within the survey.
References
Blair, J., Czaja, R. F., & Blair, E. A. (2013). Designing surveys: a guide to decisions and procedures: a guide to decisions and procedures. London, UK: Sage Publications.
Rea, L. M., & Parker, R. A. (2014). Designing and conducting survey research: A comprehensive guide. New York, NY: John Wiley & Sons.
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
No opinion
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