During the course, you will be developing a sales management plan. The project i
ID: 462626 • Letter: D
Question
During the course, you will be developing a sales management plan. The project is for a fictitious product and you are the sales manager. You will be required to develop this plan and submit the assigned work each unit as described below. I am looking for creativity in the development of the plan and have provided direction to you for completing the plan.
Complete the unit assignment for this unit's section as described below:
Unit 2 (20 points) This unit you will submit the name, description of the company and the sales territory for the sales plan. In addition, you will submit the section of the sales plan project that describes the 4 P'S (product, price, place, and promotion) of the fictitious product chosen for the plan. The length of the report should be 1-2 pages in length.
Unit 3 (20 points) This unit you will submit the section of the sales plan project listing the criteria for selecting the sales force and the recruitment process. The length of the report should be 1-2 pages in length.
Explanation / Answer
Product: Electronic cigarettes
Company: Ciggyies
Sales Area: Outside all the colleges and public transportation area in the India
About Product: It will illustrate about the 4P’ s
The nicotine that will be delivered from the cigarettes will be in the form of vapor rather than smoke.
As compared to the tobacco products it is relatively safer. It will be primarily use to cut down the smoking habits and quitting the smoke.
The company will get a support from the Government.
Many Ngo’s are also willing to join hands.
Since it is expensive as compared to the tobacco smoke subsidy will be provided by the government.
It will be manufactured by the licensed medicine manufacturer.
It will be battery powered device
It will have various flavors
The main target will be the youth
There is no combustion involved in the use of electronic cigarettes there is no smoke.
Free samples will be distributed by the government in the beginning
Promotion will be done using all the media platforms i.e. Digital media and Print media.
Distribution will be done by tapping the pan wala’s, medical stores, NGO’s and hospitals in the Public welfare and interest
Criteria for selecting the sales force and the recruitment process:
Opinion leaders will help to influence the youth.
Brand ambassadors will be assigned
Sales force will include those people who have work experience in the industry of tobacco and they know how to sell the product and where to sell the product
Social leaders will also help to develop positive opinion
Local leaders will be allocated for selling the products in the beginning
Incentive based sales force and bonus pay for loyalty purchase
People who has suffered or are suffering from the ill effects of the tobacco will help to narrate the story and sell the product.
Demo sales they have to do to become a part of sales team
Cold calling and training if required about the local language will be provided
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