1.) Your ads appear on Google ______. a) when a user searches using a keyword th

ID: 462283 • Letter: 1

Question

1.) Your ads appear on Google ______.

a) when a user searches using a keyword that you have included in your campaign

b) before you enter your billing information

c) primarily on the left-hand side of the page

d) in a blue or red font 9

____________________________________

2.) The daily spending limit for an AdWords campaign is called the ______.

a) daily budget

b) maximum cost-per-click (CPC)

c) minimum bid

d) cost per thousand impressions (CPM) 10

____________________________________

3.) Your Destination URL cannot ______________.

a) link to a sign-up or check-out page

b) link to a secure site

c) link to a website that is under construction

d) utilise third-party tracking software

1.) Your ads appear on Google ______.

a) when a user searches using a keyword that you have included in your campaign

____________________________________

2.) The daily spending limit for an AdWords campaign is called the ______.

a) daily budget

____________________________________

3.) Your Destination URL cannot ______________.

c) link to a website that is under construction

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