Some recent Super Bowl advertisements have spent very little time mentioning any

Question

Some recent Super Bowl advertisements have spent very little time mentioning anything about their product--or even the name of the company. For example, the two-minute long Ram Trucks "Farmer" commercial (http://www.youtube.com/watch?v=AMpZ0TGjbWE) had only a few brief and almost unidentifiable views of their product until the last ten seconds of the commercial. Further, the name of the company was only mentioned in the last five seconds of that commercial. Explain how commercials of this type demonstrate the concept of signaling described in the textbook. In other words, why should consumers be convinced that the product being "advertised" is of high quality because of the airing of that commercial during the Super Bowl?

Explanation / Answer

This advertisement is all about "Emotional Advertising". They have shown emotions of a farmer very clearly and smartly. These marketing people have understood what a famer goes through daily in his life and all the sacrifices he makes. It has captured the emotions and shown them in the advertisement. The only thing missing from the advertisement is they have not guided consumers to what next. They should have ried to persuade them to buy the trcuks due to its nice features and price.

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