Creative Homework/Short Project You are an entrepreneur who is designing a new l

Question

Creative Homework/Short Project You are an entrepreneur who is designing a new line of boutique hotels located along Florida's coastlines. Each of the 75 guest rooms in each hotel will offer upscale decor, Wi-Fi, and iPod docks for a nightly rate of $219. The hotels will have an on-site restaurant and a separate full-service bar that features local musicians Describe in detail the demographics-age, gender, family life cycle, income and social class, ethnicity, and place of residence-of your target customer.

Explanation / Answer

Potential customers for this type of boutique hotels are going to come from interiors of US, where beaches are far away. The second major segment is foreign tourists from countries such China, India and Europe who seek leisure and entertainment prefer to visit foreign places like Florida. Sea sports lovers are the main segment prefer to visit Florida beaches. Honeymoon couples from elite families across the world are preferred to visit Florida beaches. Disposable income on rising across the globe and for leisure,first preference is Florida beaches for this segment.    

Age group: Between 20 - 60 years

Gender: Male & Female in above-mentioned age group prefer to visit Florida type distinctions. Sea sports segment is also potential segment.

Family life cycle: College students, young couples, families with teenage children and business executives.   

Income and social class: $ 40,000 - 60,000/Year and middle class and upper middle class,    Company sponsored leisure trip by executives. The target segment is ready to spend $ 3000-5000 per holiday trip /year.

Ethnicity: Americans, Europeans, Asians

Place of residence: Mostly US citizens, Europeans, Chinese, and Indians

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