Real World Scenario: Many people in the world are aware of international celebri
ID: 460453 • Letter: R
Question
Real World Scenario: Many people in the world are aware of international celebrity Miley Cyrus. Miley, daughter of international country singer Billy Ray Cyrus, became first famous as a child star who played Hannah Montana, the wildly hit series on the Disney Channel. Hannah Montana was highly admired little girls. Parents who saw Hannah Montana as a role model for their little girls and thereby admired her too. However, after over 10 years playing Hannah Montana, Miley Cyrus has grown up into a young woman. Therefore, obviously, she and Disney had to retire her Hannah Montana character and related brand. In the midst of her wild popularity, 5 years ago, you were successful in negotiating the exclusive rights to manufacture and sell a Miley Cyrus doll (and related brand). Until recent events that will be discussed in the next paragraph, your company has experienced double digit annual growth in the Miley doll, the only product your company currently sells. Like has been good for your company, your employees and you the owner. Months ago, Miley Cyrus appeared and performed on a music awards television show. Miley’s performed in a tight, form-fitting body skin outfit and performed what many call a very sexually outrageous performance. One of the outcomes of Cyrus’s act was the popularity of a word called ‘twerking’. Anyway, Cyrus’s act was lewd, vulgar and even suggestive of satanic in her gestures. Clearly, Cyrus’s act was very controversial. For many weeks after this performance, the mass media was showered with news segments about Cyrus’s ‘twerking’ controversy. You are to identify at least 20 total impacts/strategies to get full credit for this assignment. Any combination of the 10 operations management function impacts and strategies which add up to the 20 required impacts is OK. For example, you might end up with most of your 20 impacts and strategies in perhaps 7 of the 10 operations management functions. However, you should be able to identify at least one impact and one strategy in each of the 10 operations management functions. Label Each of the 5 Designs Product Design Impacts/Strategies Impact: • The design will not be appropriate for the new target market. • Strategies: • Create a new look for the doll as far as clothing and body enhancement goes.• Impact: • • Strategies: • • Process Design Impacts/Strategies Impact: • • Strategies: • • Impact: • • Strategies: • • Job Design Impacts/Strategies Impact: • • Strategies: • • Impact: • • Strategies: • • Facility Location Impacts/Strategies Impact: • • Strategies: • • Facility Layout Impacts/Strategies Impact: • • Strategies: • • Impact: • • Strategies: • • Impact: • • Strategies: • •
Explanation / Answer
Hannah Montana, also known as Hannah Montana Forever for the fourth and final season, is an American musical comedy series created by Michael Poryes, Rich Correll, and Barry O'Brien which focused on Miley Stewart (portrayed by Miley Cyrus, a teenager living a double life as an average schoolgirl by day and a famous recording artist Hannah Montana by night. It follows the day-to-day life of Miley, her brother and friends while also starring Cyrus' country singer father Billy Ray Cyrus as her dad.
As Cyrus continued to develop an increasingly provocative image as Hannah Montana progressed, the series has received criticism for appearing to be a negative influence on its younger audience. In 2010 and 2011, she was recognized as the worst celebrity influence by JSYK, an AOL-owned service, presumably considering a series of sexually-inappropriate pictures and leaked footage of Cyrus smoking Salvia divinorum. In contrast, Cyrus' friend Kelly Osbourne described that such reports "could not be farther from the truth", adding that "she has learned her lesson" after her Salvia divinorum incident.
Beside this the grawing popularity of Miley Cyrus encourage its makers to introduce a new thing to the market as a doll of Miley, which is popular as the Miley Cyrus Doll.
Marketing Techniques
Cross promotion or barter marketing is Disney's pre-dominant marketing technique. Media Literacy scholar Art Silverblatt puts this as presenting media programs "for the sole purpose of promoting other holdings within the corporate empire". Instead of the regular commercials, Disney audience is subjected to Disney's own merchandise, music, movies (CDs, DVDs), and its online sites. The viewer is unaffected by this promotion strategy. It is not only the publicity for its products and media outlets, but a close observation reveals that Disney's stars are used for announcing Disney's upcoming events, releases concerts ,online games, etc to the audience.
Narrowcasting is also used by Disney channel to reach out to the preteen girls demography. It is essentially a media tool to direct the messages at a specific group of people such that they have some commonality between them. It can be on the basis of gender, age, interests, etc. Broadcasting is used only for mass audience in order to identify them. Disney's focus on narrowcasting enables the sponserers to tailor each program according to the particular group, which in this case are the tween girls.
As mentioned earlier, only a few media houses control the numerous media outlets and Disney is one of the top five media organizations, a group which also includes Newsgroup, AOL-Time Warner, Universal Vivendi , and Viacom. Thus it serves as an optimistic opportunity for all five, to cross promote various shoes and merchandise across maximum platforms.
Specifications
No batteries requiredMovie over Miley, Einstein is taking over twerking with this new Miley Einstein twerking doll. The doll features Einstein head put onto Miley Cyrus's body clad in a bra, panties, running shoes, microphone and a foam finger. The body is in full twerking mode, mimicking the singer's infamous MTV performance. Einstein's face is modeled after the famous photograph of him sticking his tongue out at the cameraman.
Twerking has taken pop culture by storm since Cyrus's infamous MTV award show appearance where she performed a bump-and-grind performance with Robin Thicke, and twerked with dancers clad in teddy bears. This twerking doll is a bizarre mashup of science and pop culture, but is also a commemoration of modern pop culture and the ups and downs of fads. Whether you find it funny, or a reminder of the issues of media culture, this doll will be hard to forget.
Although, Hennah Montena charactor was very popular among the young stars. The popularity is ruined by herself , doing some unnecessery and ugly things.
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