You have been assigned the role of Startegy Officer of Microsoft, a software com
ID: 460110 • Letter: Y
Question
You have been assigned the role of Startegy Officer of Microsoft, a software company that has been selling licensed software packages like MS Office and MS Windows for 30 years. The company has done very well but with the advent of the mobile Internet and cloud services the licensed software business is under serious pricing pressure. In fact. Microsoft is fighting for its survival. You have 120 days to present your plan to help the company reinvent itself so its revenue doesn't depend entirely on one time licensing and annual upgrades - think subscription pricing - You decide the following plan - Analyze the situation by reviewing the following pillars of the business - people, process, products and special projects -align the pillars with the market trends like big data, cloud. SaaS AND propose ideas on what to cut, save, nurture, sell, etc.) [Objective of the question - how you think about IS and strategy and to prepare you to answer this question about any company you see struggling to migrate from legacy models to cloud based delivery.Explanation / Answer
The whole strategy has to be re designed in such a ay that company has to identify the revenue scoring areas apart from licensing.
Microsoft has introduced collaboration software packages like Office,360 degree and XL dynamic ERP system. Both tool are effective and customisable one according to the business requirements and industry specification. As a strategy manager my first assignment would be to identify the market of both tools in the current market. To those companies which we already have a tie up will refresh the same by introducing the two ne packages . XL dynamics is bit costlier as it is an ERP package, but office 360 is suitable for mid segment and start up office as well. It requires licensed Microsoft tools that helps to gain revenue to the company as customer wants to upgrade te tool automatically to fit into the software environment. This software offers sharing documents, files create folders and linkages between teams etc.
Migration of legacy model to cloud based model helps to make the service more compact ad transparent in nature. It help the process more vibration nd more conclusive. It helps the people across to interact more and clear their doubts and issues. Thus revenue can be generated through a revisit or re inventing the product features to a different format so that customers seems to be ore inclined to buy those new featured products.
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