Which of the four generic (Porter) strategies does the Coca-Cola Company follow,

Question

Which of the four generic (Porter) strategies does the Coca-Cola Company follow, and how do you know?

Integrate the strategy you've identified above with the strengths, weaknesses, opportunities, and threats you identified in Module 2 (this exercise should provide you with some specific actions the company should be taking relative to its strengths, weaknesses, opportunities, and threats. These actions are referred to as "strategic choices"). Do the Coca-Cola Company's strategic choices align with the firm's generic strategy? If not, what are the specific points of disconnect? Think critically about this step, as no company achieves perfect alignment of its strengths, weaknesses, opportunities, and threats with its chosen strategy. As the MBA, it is your job to uncover the discrepancies and problems.

How can the Coca-Cola Company leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be specific.

Explanation / Answer

Well, after going through the operations aspect of the company in question, Coca-cola follows differentiating strategy to function. Actually, the only rival of Coca-cola is pepsi, so by making different bottles and packaging as well as labeling of it's products, Coca-cola makes sure that while in stores, the consumer can easily locate it's products.

Regards.

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