Opinion leaders vary by the product or service of interest. What products and se
ID: 460038 • Letter: O
Question
Opinion leaders vary by the product or service of interest. What products and services have opinion leaders as vital parts of the marketing mix? Who are the leaders likely to be for each of the different products of services? Opinion leaders vary by the product or service of interest. What products and services have opinion leaders as vital parts of the marketing mix? Who are the leaders likely to be for each of the different products of services? Opinion leaders vary by the product or service of interest. What products and services have opinion leaders as vital parts of the marketing mix? Who are the leaders likely to be for each of the different products of services?Explanation / Answer
Answer :
Product /Services are one of the major component of Marketing Mix. Marketing Mix is different for different product / services.
Products may be in
1) Energy
2) Plastics
3) Wooden parts
4) Automobile
5) Petroleum
etc
Services may be in
1) Medical
2) Hospitality
3 ) Hotels
4) Information Technology
etc
Now while promoting these different products in market the leaders role plays vital role.
Following are the important aspects of Leaders opinion.
1) Leaders experience in the same category
2) Leaders decision making power
3) Leaders skills for handling a team
4) Leaders analysis about the business environment
5) Leaders approach for help from the supporting agencies.
etc
Now these all leaders are different for different products & services. But approach can be same.
Leaders opinion is important for
1) Product and services must satisfied the customer expectations
2) Must stand in tough competition.
3) Long term perspectives
4) Creating brand of the product / service as well as company.
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