Starbucks’s Mission: Social Responsibility and Brand Strength (pages 396-403) St
ID: 459604 • Letter: S
Question
Starbucks’s Mission: Social Responsibility and Brand Strength (pages 396-403) Starbucks’s Global Responsibility Report Over the past 30 years, Starbucks has worked to expand nationwide, and even internationally. Focusing on the quality of its product, they have worked to spread their brand name anywhere and everywhere. As a large, brand name firm producing coffee for about 20,000 stores they have had to find the balance between building up the company and its name while maintaining social responsibility and customer satisfaction
Using the concepts presented in Chapter 2 as well as information you have read in the Starbucks’ case, please answer the following questions:
Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy?
Is Starbucks unique in being able to provide a high level of benefits to its employees? Explain your answer.
Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment customers want? Justify your reasoning.
Evaluate Starbucks’s performance in 2012. Did Starbucks reach the goals it set in 2008? Provide at least two examples to prove your answer.
How has Starbucks shown responsibility to the community around it and in the world at large?
Explanation / Answer
Q )Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy?How has Starbucks shown responsibility to the community around it and in the world at large?
A ) Starbucks foundation was established in 1997.The company then turned its special services and became a major contribution of CARE and provided better services in worldwide relief and development organization.
Starbucks's Social Responsible Strategy :
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Q ) Is Starbucks unique in being able to provide a high level of benefits to its employees? Explain your answer.
A ) Starbucks mission statement and first foremost principle is to keep their employees enthusiastic and active.This is created by providing a great encouraging work environment .They treat each other with respect & dignity.The company spent more in its employee insurance health benefits than on the raw materials for brewing the coffee.This gave the employees a sense of security and satisfaction to their job.
Special benefits to employees :
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Q ) Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment customers want? Justify your reasoning
A ) Starbucks has grown rapidly because it provides products and an environment customers want.Customers do care and respect companies that help low income level population, but what the customers really value is " the product " worth they get from any company.I personally like and respect any company if I like the product the company is producing, not because of the company's activities .Customers value the company because they genuinely like the product and its quality.The ambience of the place and the quality of the food the hotel serves is what really matters.Not because the name of the hotel is famous for its charity activities.The food speaks for itself.People come and dine again because they really liked the feel and taste of the food they order and value the worth the product .
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