6-37. How do our sensory receptors influence our perception of a brand new car?

Question

6-37. How do our sensory receptors influence our perception of a brand new car?

6-38. Motivation is an internal state that drives consumers to take action to satisfy their needs. Explain the five motives of Maslow’s hierarchy of needs in relation to a fine dining restaurant.

6-39. How does the classical conditioning theory influence a consumer’s decision to purchase a smart phone? To what extent do marketers of smart phones utilize cognitive learning and observational learning theories in advertising their products?

6-40. Explain consumers’ attitude toward organic food through the processes of cognition, affection, and behavior. Can the attitude be negative?

6-41. How would marketers utilize the concept of consumer personality in promoting a fitness center? Do you think the pitching of a negative self-concept in advertising is more convincing than pitching a positive self-concept?

6-42. Other than age, how does lifestyle relate to the marketing of a retirement home?

Explanation / Answer

6-37) Sensation is defined as the passive process of bringing information from outside world into the body and to the brain. This process is passive as one need not have to engage in a “Sensing” Process. Perception is defined as the active process of selecting, Organizing and interpreting the information brought to the brain by the senses. Sensory Organ absorbs energy from a physical stimulus in the environment and sensory receptors converts this energy into neutral impulses and send them to the brain while in case of perception, the brain organizes the information and translates it into something meaningful. In case of brand new car, the sensory receptors have information stored about anything new thus when eye sees a brand new car then all that information about new car started organizing and translate into the picture of a brand new car which is relatable to information observed by eye. Thus sensory receptors play an important role because it directly drives the organization of information and thus influence the perception.

6-38) five motives of Maslow’s hierarchy of needs in relation to a fine dining restaurant are:

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