Topic Apple Watch Consumer Behavior Model: Environmental factors. Refer to the w

Question

Topic Apple Watch

Consumer Behavior Model: Environmental factors. Refer to the week's readings and the model of consumer behavior, identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.

Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior, identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.

Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.

Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need. Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction. Be sure to be more specific with respect to your product or service than this example.

Explanation / Answer

Ans;

Model of Consumer Behavior: Consumer factors.

The factors that influence consumer behavior include social, personal, cultural and psychological factors. Cultural factors arise from different components that relate to cultural environment or even from culture the consumer comes from.

Societal and cultural environment

Culture is of great significance in understanding the behavior and needs of consumers. Throughout the life of an individual, it is apparent that each person is defined and influenced by friends, family members and cultural environment from where they come. For brands, it is important to take note of the fact that cultural factors become inherent to each situation and each market and hence requires some understanding in order to adequately adapt its marketing strategy and marketing. This is because the element play a big role in shaping behavior, perception, expectations and habits of consumers.

Social classes also influence consumer behavior in that people from different social backgrounds and classes often succumb to different consumption and desire patterns. In view of this, disparities arise from the differences in their ability to settle for a given product hence their purchasing powers. Under this category, reference groups and membership plans also tend to shape consumer behavior patterns. This includes the consumers’ mindset, lifestyles and values. These allows the sellers to adequately address their target groups for their message of advertisement.

Age and one’s way of life is also a factor that determines and shapes consumer behavior. Lifestyle, values, hobbies and other activities help in shaping the behavior of consumers.

Role of Involvement in purchase decisions.  

Based on a number of reasons, some consumers may make quick decisions when it comes to purchases while others may need to dig deep into the involvement process before arriving at the final decision. However, the level of such involvements solely depend on the importance or the value of that product to a given consumer.

It is important for a consumer to get directly involved in purchase of a given product so as to take care of the possible fears of the unknown. Many consumers have ended up crying foul for a deal gone sour since what they thought they had much Intel about turned out to be a hoax.

As a consumer, low involvement purchases can prove dangerous and can lead to impulse buying as no planning is done prior to their purchase.

Consumer decision-making process

Consumer decision making process involves five steps which includes evaluations of the alternatives, information search, recognition, purchase and post-purchase behavior. These steps are important as they guide the consumers in effective understanding of their communications.

As a consumer, you need to recognize the need to have a particular product. This can be driven by an external stimulus such as want. Once this has been identified, it is important to carry out market research or what would be termed information search. Having done the aforesaid, it becomes important for the consumer to carry out an evaluation of the available alternative. This could be done based on the product’s objective characteristics that could either be evoked set or inept set.

The fourth step is the purchase decision where the consumer finally settles for the given product. This decision is fully dependent on the available information and the made selection in a previous step. The decision may also be affected by previous unpleasant experiences or otherwise.

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.