Nike Analyze how Nike is building its brand on the web site. Brand-Building. Pro

Question

Nike

Analyze how Nike is building its brand on the web site. Brand-Building. Provide a description of how the company/organization builds its brand on the web site. Provide a justification for their brand-building using the principles of branding. Recommend additional ways the company could build their brand. Registration. List other customer data of value the site could have added to its database at the time of registration. Explain why this data would be important to the company from a marketing perspective. Did you receive any communication from marketers with whom the site shared its list? Discuss the value of sharing information between marketers? Discuss whether this practice is ethical or not. Email Communication. Describe the email communications that you have received from the company. Provide the data on the number and frequency of the email communications. Discuss how long it took for the site to confirm/welcome you and the nature of confirmation communication. Describe if the email communications are worth your time. Have they used a strategy that connects with you? Explain. Recommend strategies that the company could have used to connect with you more effectively. Explain why these strategies would be effective.

Explanation / Answer

Off lately Nike has been building its brand in the website rigorusly. They have tied with the sports fraternity for the promotion of their brands they have ensure that the website is full of new product launch. The site has transformed to the latest style. The world renowned brand has also seen the ups and downs earlier now they have become cautious and is expanding its horizon in all the corners of the world. The website has been completely changed with the offers and the discounts. In general in the website a world renowned company builds its brand by SWOT Analysis(Strength,Weaknesses,Opportunity,Threat),Marketing plan,product development,target market,branding,pricing,cost effective marketing,exporting,retailing,pricing,cost effective marketing,exporting. The principles of branding are identity,personality,values,concept,principles,promise,public opinion,image,public relations,brand direction,growth,public relations. The company can build the brand by BTL,ATL,Billiboards,Print,Electronic media, Website market. Yes email communication is also the best way to market the product where an individual or a bulk mail is sent to the prospect buyers who based on seeing the requirement buy the product. Company can connect directly also by doing cold calling where the appointment can be taken and the executive or sales person can explain about the product. these strategies would bring more weightage and see that the hit or click ratio would be higher.

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