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The manager creates a detailed action plan formulated from the long term goals,

ID: 458707 • Letter: T

Question

The manager creates a detailed action plan formulated from the long term goals, vision and mission that are set by the leader. This plan is created through planning and strategizing. To understand the concept of vision and mission and its role in the process, you will do the leader’s job and formulate the vision and mission of an organization.

Create a vision and mission statement to fit the company described below:

Jimi Henrich owns a custom acoustic guitar manufacturing company: Jimi’s Jammers. He designs custom guitars to the specific requirements of the individual customer. His guitars range in price from $6500 to the most expensive one, a solid gold model, for $35,000. Jimi desires to become the Rolls Royce of the guitar world. Currently, Jimi has a small but growing clientele. So elite is his company that he has no need to advertise as he has gained most of his customers by word of mouth. Jimi suspects that there is a bigger global market for his product. Anxious to expand the business and make the plant more active, Jimi is exploring ways to gain additional orders through product and process innovation. The end product must continue to carry the Henrich reputation for its attention to detail, personal design, and quick turnaround. Jimi demands his employees produce the revolver with these ideas in mind and never to give in to the temptation to lower the quality of the guitar.

Explanation / Answer

Vision statements are supposed to be inspirational, concise, clear, precise, memorable and unique. Vision is more about where you want to be whereas Mission statement is about how to get where you want to be. The aim of Jimi is to be Roll Royce of guitar world. This is to be achieved through product and process innovation. Therefore my suggestion for vision and mission are as follows:

Vision: Jimi's Jammers an elite most admirer of exclusivity, quality & innovative producer of Guitars, believes in functionality with esthetic value of music.

Mission: To meet desires of Guitar lovers as per their requirements getting converted into personal tressure with quality being supreme.