STEP 1: CHOOSE AN ORGANIZATION Choose an organization that does marketing. Use t
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Question
STEP 1: CHOOSE AN ORGANIZATION Choose an organization that does marketing. Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you’re interested in, and for which you can observe the marketing efforts. If you choose a very large organization that markets many different products, focus your paper on one product or product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck, or Corvettes.
STEP 2: EXPLORE THE ORGANIZATION’S CURRENT MARKETING ACTIVITY Take a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Who is it reaching?
STEP 3: Put the following information into your post: Company name Headquarter location (city, state/province, country) Industry Web site Why you chose this organization What marketing efforts you can see the organization doing
Explanation / Answer
Step 1 : Choosing the organization - BMW (Bavarian Motor Works)
The product chosen here is BMW.
Step 2: Explore the organization's current marketing activity
BMW's current marketing activity is for BMW 7 series 2016 edition. This is considered to be a most prestigeous project for the German manufacturer and is considered as one of the top end luxury car. It is targeted for the poeple who are looking for the ultimate driving experience.
BMW has partnered with Uber last year for marketing its new 7 series. Since people are not finding time to test drive, BMW organised free rides from miami, los angles, chicago, that was a kind of marketing the car who are seriously out for the luxury.
Digital-first campaign has been released for BMW M2 Coupe and enlisted Gigi Hadid in an interactive 360 degree film.
To create a more holistic experience, the company has started its online selling too along with the offline selling. And the customers are actually having a different experience shopping online
BMW's tag line "The ultimate driving machine" has been replaced by a new tag line "Driving Luxury" for the 7 series cars. At present the company has positioned itself in the premium segments with the three of its cars - BMW, Mini, Rolls Royce.
BMW is reaching for high end customers who are looking out for the ultimate luxury.
Step - 3: Company Name : BMW (Baverian Motor Works)
Head Quarter location - Munich, Germany
I choose this organization because, this is one of the best companies, renowed internationally.
To stay in the top position for its luxury segment, BMW is putting its best efforts in the marketing. It is involving its marketing team in its construction for an effective communication.
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