A global marketing strategy refers to: the strategy currently used by most U.S.

Question

A global marketing strategy refers to:

the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.

the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.

the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.

the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm’s products through a host nation’s local businesses.

Explanation / Answer

Transnational firms adopt the global marketing strategy. As per this strategy, they standardized their marketing activities for the regions having cultural similarities. Furthermore, they adapt their marketing strategies when there is difference in cultures.

Hence, the correct option is “the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ”.

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