The Facets Model offers a framework for analyzing brand communication to help us

Question

The Facets Model offers a framework for analyzing brand communication to help us understand how it influences consumer behavior. Mastering the six consumer responses in the Facets Model takes practice.

Select two advertisements from any form of media (magazine, newspaper, television, radio, internet, etc.). Choose one that you consider to be particularly effective and one that you believe is ineffective. Attach the ads or describe them in your response.

Write a critique of each advertisement addressing the level of effectiveness of each ad in its ability to elicit the six types of consumer responses in the Facets Model:

1. Perception – Did the ad get your attention? Why or why not? (3 points)

2. Emotion – What feelings, if any, did the ad elicit from you? (3 points)

3. Cognition – What did you learn from the ad? (3 points)

4. Association – What type of connections to the brand did you make based on the ad? (3 points)

5. Persuasion – What did the ad want you to believe and was it effective? (3 points)

6. Behavior - What kind of action was expected of readers and how well was that objective achieved? (3 points)

7. Each consumer response must be individually addressed in your analysis. As part of your response, discuss what each ad did well and what needed improvement. (2 points)

Explanation / Answer

Refer the link of below two ads I will refer to :-

1. https://www.youtube.com/channel/UCV_CbM_Jy1tAsIpP8TC3FtQ?v=RiBB9OmoSFY

2. https://www.youtube.com/watch?v=dIYtWB51nZc

1. Perception – Ad one got my attention compared to ad two as ad one has more cuteness to it as a kid is explaining the features of the car.

2. Emotion – Cuteness and feeling of responsibility from ad one so as to provide best to your childern or family. Ad 2 had more catchy music and colors.

3. Cognition – Both ads have explained the features of the car in catchy and rememberable way.

4. Association – Brand focus more on the technology as well as what a customer wants like high ground clearence or dynamic design and the quality of the car.

5. Persuasion – Yes. Ad want to explain the new features aded and it has done is amazingly.

6. Behavior - A positive reaction is expected from the viewers and the impact of the ad is that it has resulted in increase in the inquiry and sales of this car.f

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