1) Ads for POM Wonderful pomegranate juice were placed during several TV shows.
ID: 455805 • Letter: 1
Question
1) Ads for POM Wonderful pomegranate juice were placed during several TV shows. The target audience for POM Wonderful is females, between the ages of 25 and 55, with household incomes of $85,000 or above. The table below summarizes the company’s media plan:
Program
Household Rating
Targeted Rating
Insertions
24
4
2
10
American Idol
9
3
10
Monday Night Football
4
1
10
Dancing with the Stars
7
6
10
What is the GRP for this media campaign? _______________
What is the TRP for this media campaign? ________________
Ads placed during which TV show resulted in the least media waste? _____________
Program
Household Rating
Targeted Rating
Insertions
24
4
2
10
American Idol
9
3
10
Monday Night Football
4
1
10
Dancing with the Stars
7
6
10
Explanation / Answer
GRPs (Gross Rating Points) are found by multiplying each household rating by the number of insertions, then adding up the total.
Program
Household Rating
Insertions
GRP = HR* Insertions
24
4
10
40
American Idol
9
10
90
Monday Night Football
4
10
40
Dancing with the Stars
7
10
70
Total
240
What is the TRP for this media campaign? 120
Program
Targeted Rating
Insertions
Targeted Rating * Insertions
24
2
10
20
American Idol
3
10
30
Monday Night Football
1
10
10
Dancing with the Stars
6
10
60
Total
120
Ads placed during which TV show resulted in the least media waste?
Least media waste is for Dancing with the Stars TV show as GRP is 70 and TRP is 60 for this show.
Program
Household Rating
Insertions
GRP = HR* Insertions
24
4
10
40
American Idol
9
10
90
Monday Night Football
4
10
40
Dancing with the Stars
7
10
70
Total
240
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