We all have needs and wants. Identify a need, and then explain how you would ful

Question

We all have needs and wants. Identify a need, and then explain how you would fulfill that need with a product or service. Be sure to explain each step in the Consumer Decision Making Process as it would pertain to the need you would like fulfilled. Also identify any functional/psychological needs; if it would be an internal, external, or both search for information; identify any risk associated with the potential product/service purchase; and if the product you decided upon is in your evoked set.

Explanation / Answer

The steps in Consumer Decision Making Process is as follows:

Risk associated with service purchase are as follows:

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