When automobile makers started producing more environmentally sound cars to mini

Question

When automobile makers started producing more environmentally sound cars to minimize the dire consequences of emissions on our planet and its inhabitants, they were engaged in ________.
      
efficiency
      
health and fitness
      
green marketing
      
youthfulness
      
achievement

The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures) geographically in order to increase the profitability of brands.
      
scanner data
      
topological factors
      
linguistic cues
      
content analysis
      
field observation

The globally aware, charitable segment of millennials that is characterized by a belief that they can have an impact on the world and make it better is known as ________.
      
Hip-ennials
      
Millennial Moms
      
Anti-millennials
      
Gadget Gurus
      
Old-School millennials

When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.
      
Plan-to-Work Housewife
      
Independent Woman
      
Just-a-Job Working Woman
      
Mom Achiever
      
Alpha Goddess

Explanation / Answer

1. Green marketing

Green marketing is the marketing of products that are presumed to be environmentally preferable to others. Thus green marketingincorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.

2. Content analysis

Content analysis is a method for summarizing any form of content by counting various aspects of the content. This enables a more objective evaluation than comparing content based on the impressions of a listener.

3. Millennial Moms

Parents have instilled that we can do it. So, millennial make it a point that is not only about we can do it as its a desire to do it.

4. Alpha Goddess

With age comes wisdom—at least, for a certain segment of been-there-done-that women. Employed, moneyed and content, this 55-to-64-year-old knows what she wants and, better yet, has the means to get it.

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