A clothing retail company, Teeny Bop Inc. wants to collect secondary data on the

Question

A clothing retail company, Teeny Bop Inc. wants to collect secondary data on the buying behavior of teenage customers in its new geographic market. Which of the following will Teeny Bop Inc. most likely do to obtain this data? It will directly interview a few teenage shoppers in the new geographic market and collect information from them through open-ended questioning. It will use data compiled by government agencies within the new geographic market. It will conduct a telephone survey and target teenage customers within its new geographic market. It will hire mystery shoppers to observe the buying behavior of teenage customers within its new geographic market. It will arrange for a focus group consisting of teenage customers from its new geographic market.

Explanation / Answer

It will use data compiled by government agencies within the new geographic market.

All the other sources mentioned in the options are the primary data collection techniques. The above mentioned option is the only answer for secondary data collection technique.

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