The success of a business can depend on a company\'s competitive and marketing s

Question

The success of a business can depend on a company's competitive and marketing strategies. One of the most successful competitive businesses out there today is Nike. While being so successful and dominating in the world of athletic apparel, even Nike has to have effective competitive strategies. What competitive advantages or disadvantages do you think Nike has over many of their competitors? What do you think Nike has to do in the future to maintain their strong competitive position and to stay on top?

Explanation / Answer

If we talk about competitive advantage of Nike, There are two basic advantages .One is Cost Advantage and the other is differentiation advantage

Cost advantage is the availability of similar products at lower costs

Differentiation Costswhich is the premium price and we get unique products

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