Big Data Gets Personal: Behavioral Targeting The purpose of this assessment is t

Question

Big Data Gets Personal: Behavioral Targeting The purpose of this assessment is to review the concept and importance of behavioral tracking. Read "Big Data Gets Personal: Behavioral Targeting" on pp. 124–125 of your textbook and respond to the following questions: Why is behavioral tracking such an important ethical dilemma today? Identify the stakeholders and interest groups in favor of and opposed to behavioral tracking. Include the rationale for your response. A search engine automatically saves a search history and tracks down your likes and dislikes. It enables you to find items based on your search history. In your opinion, how helpful do you find this feature? What potential issues could you see from this tracking?

Explanation / Answer

Behavioral tracking is an important ethical dilemma today because of the following points:

The stakeholders & interest groups in favor of and opposed to behavioral tracking are following:

It actually help you save your time of conducting an online search as it saves history.

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