Which of the following is NOT a characteristic of affluent customers, relative t
ID: 453878 • Letter: W
Question
Which of the following is NOT a characteristic of affluent customers, relative to the less wealthy?
healthier
higher life expectancies
less likely to become marketers' "customers for life"
more pressure to achieve
more isolated from parents
Social Comparison Theory suggests ________.
power is related to the amount of economic assets an individual has
wealth is related to the degree of influence over others an individual has
social stratification is only present in materialistic societies, as has been the case throughout the history of human existence
individuals compare their own material possessions with those owned by others in order to determine relative social standing
belonging to a given social class is no longer reflected in differences in values, attitudes and behaviors
Explanation / Answer
The correct answer is Option A - healthier
The affluent customer today are more distressed than less wealthy ones. That class people have high rates depression, anxiety, eating disorders, cheating, and stealing and hence they are less healthier.
Social comparison theory states that individuals try to self-evaluate. As per the theory individuals evaluate their own opinions and abilities by comparing themselves to others and learn how to define the self.
Based on above proposition the correct statement is Option D - individuals compare their own material possessions with those owned by others in order to determine relative social standing
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