As you see from this week\'s material and from your own research, there are a va
ID: 453148 • Letter: A
Question
As you see from this week's material and from your own research, there are a variety of functional strategies a company can employ for a specific product, service, department, etc. There are product strategies, people strategies, and support strategies. Each of these strategies deal with a different aspect of the overall company focus. With this in mind and after conducting further research:
1- Select a product or service
2-Identify two functional strategies to use by the product or service selected
3-Describe and explain the implementation of these strategies using the product or service selected
Explanation / Answer
1. Management consulting
2. Marketing strategy, Financial strategy
3.
Marketing strategy
- Product/service. The service would be provided by recent graduated MBA students. Clients would be SME's
- Promotion. Social media and refereces
- Price. Low
- Place. No office. All the service would be inhouse
Financial strategy
Mixed payment
- Fee (flat)
- Variable (depends of savings or revenue growth)
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