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As you see from this week\'s material and from your own research, there are a va

ID: 453148 • Letter: A

Question

As you see from this week's material and from your own research, there are a variety of functional strategies a company can employ for a specific product, service, department, etc. There are product strategies, people strategies, and support strategies. Each of these strategies deal with a different aspect of the overall company focus. With this in mind and after conducting further research:

1- Select a product or service

2-Identify two functional strategies to use by the product or service selected

3-Describe and explain the implementation of these strategies using the product or service selected

Explanation / Answer

1. Management consulting

2. Marketing strategy, Financial strategy

3.

Marketing strategy

- Product/service. The service would be provided by recent graduated MBA students. Clients would be SME's

- Promotion. Social media and refereces

- Price. Low

- Place. No office. All the service would be inhouse

Financial strategy

Mixed payment

- Fee (flat)

- Variable (depends of savings or revenue growth)

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