Valdichiana As a group, tackle this problem for an area trying to develop touris
ID: 451268 • Letter: V
Question
Valdichiana
As a group, tackle this problem for an area trying to develop tourism(http://www.valdichianaliving.it/)Familiarize yourselves with the website, identify information you would have toaccumulate to develop and grow tourism in the area. For example, what villagesmake up the area? Transportation? Lodging? Highlights of each area?After researching the area and identifying possibilities, develop four differentcombination tour options (2 guided and 2 independent)List several research questions that secondary data can answer. Then list severalquestions that require primary data.1. Define objectives and research needs
2. Design the research project,3. Decide on the data collection process4. Collect the data.5. Analyze and interpret the data
6. Prepare the findings for presentation.Some exploratory research methods: observation, in-depth interviewing, focus groupinterviews, and projective techniques.Your presentation should include the following:1. The objectives of the study, methodology and key insights.
2. Key issues examined, methodology, reasons for choices, and analysis and results,as well as insights and managerial implications. 3. A presentation of your 4 tour options with reasoning and validation for each.4. Conclusions and any limitations or caveats.
Explanation / Answer
Developing tourism in the area where there is scope and opportunity for tourism is important. In order to develop tourism in particular area one has to conduct research in order to identify the information which are relevant for the sustainable tourism development. They should gather information which is related to the accommodation facilities in the tourism spot, transportation facilities, shopping and other entertainments in the tourism area, hotels and restaurants which can provide the tourist with quality food and recreation etc.
The facilities available in the tourism spot like the transportation, lodging, hotels, guides etc should be up to the standard so that they can meet the purpose of the tourists. Some sort of standardization is required to meet the demand of the customers and to satisfy them. There should be areas or tourism spots to be highlighted.
Consider the city of bath in UK. This is a tourism spot which is having high level of cultural heritage value of UK. The cultural value of these spot, scared spas in this spot etc has attracted the tourists throughout the world. If this tourism area has to be developed the transportation, accommodation, accessibility to the food, recreation etc has to be given importance.
Some of the tourism options which can be suggested for this tourism spot is the facilitation of the authorized tour guides in the tourism spots through which the customers can experience good tourism. The tourism association can directly guide the international tourist so as to ensure maximum service to them. Another option is to enable voluntary tourism through which the customers can research on the internet and enquire about the tourism facilities and can makr the trip by their own.
Objectives and needs of the research
The primary objective of the research is to develop the tourism in the tourist spot city of bath. The need for the research is to identify the information which is relevant for the sustainable development.
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