MARKETING 310 Question 4 (1 point) The type of demand that springs from a source

Question

MARKETING 310

Question 4 (1 point)

The type of demand that springs from a source other than the primary buyer of a product is called __________.

Question 4 options:

derived demand.

primary demand.

joint demand.

fluctuating demand.

Save

Question 5 (1 point)

What type of B2B buyer is the biggest purchaser of goods in the world?

Question 5 options:

government

producers

institutions

resellers

Save

Question 6 (1 point)

In addition to the professional buyers in a buying center at a company, who else might be involved in the purchase decision for a business product or service?

Question 6 options:

users, influencers, gatekeepers

users, consumers and human resources

consumers, deciders, and influencers

derived demand.

primary demand.

joint demand.

fluctuating demand.

Explanation / Answer

Question 4: The type of demand that springs from a source other than the primary buyer of a product is called derived demand.

Question 5: What type of B2B buyer is the biggest purchaser of goods in the world?

Answer: government

Question 6: In addition to the professional buyers in a buying center at a company, who else might be involved in the purchase decision for a business product or service?

Answer: consumers, deciders, and influencers

Related Questions

Navigate

• Browse (All)
• Browse M
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.