Sales Strategies Why do companies use the sales and marketing strategies they do

Question

Sales Strategies Why do companies use the sales and marketing strategies they do? How do they reach the desired target audiences? You will explore possible answers to these questions in this Discussion. To prepare for this Discussion: Conduct an Internet search on the topic of sales strategies. Review several key Web resources which you evaluate to be high-quality, neutral, and unbiased. Select three sites to use for this assignment. Reflect on the information on sales in the Ferrell reading, the course media with Edie Goldberg, Ph.D. and Soren Kaplan, Ph.D., as well as what you found on the Internet sites. What are the overlaps? What additional information did you find in your search? Think about the organization in which you work and/or the one you are using for your Final Project. Based on the readings and your Internet search, what sales strategies do you recognize as being used in either or both organizations? Consider, based on your reading and Internet search, what sales strategies could be used in either or both organizations. With these thoughts in mind: Post by Day 4 a brief description of several (2–4) sales strategies that could be used in your organization and/or the one you selected for your Final Project. Explain why you selected the strategies and how you would recommend they be used.

Explanation / Answer

Sale Strategy: A sales strategy focuses on the energies and the plan to create potential customer to sale product and services.

Several Sales Strategies

Identify the decision maker.

The decisive sale strategy states that for effective and quick sale one should identify the decision maker. One should continuously target and try to approach the head of the decision maker and try to influence him/her as it will save time and will close the sale quickly.

Create a sense of urgency.

One should try to create a sense of urgency by offering various discounts and free products. This is the strategy to attract customers and initiate them to purchase the products.

Know your competition.

One should try to identify and analyse its competitive areas in which they excel. This will help to differentiate yourself from yours competitors and will help to focus on biggest and competitive selling point .

The best selected Sale Strategy

“Identify the Decision Maker”. The organisation needs to identify the potential decision maker and approach them directly if they are not available at the time of sale. Approaching the decision makers directly will not only save the time but will also help to close the sales quickly. The company should study the purchasing behavioural of the potential buyer and should strategically try to influence them accordingly.

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