The subject is management information system. You may choose a pair of companies

Question

The subject is management information system.

You may choose a pair of companies from the list but I would like as many different companies as possible.Discuss how they use information systems to compete for new business or increase market share. What do they do differently from each other in terms of their management information systems? Include the websites (hyperlinks) that you got your information from. Include specifics such as products, services, prices from both of the companies. Why is one company better than the other? Which company has a better website and why? Check the discussion board prior to making your post to ensure you choose different companies. Do not repeat companies that already have a post! Please do not choose Google and Microsoft .

7 Eleven/WaWa

MSBNC.com, CNN.com, traditional news/ YouTube

Verizon FIOS/ Comcast

Yahoo/Google

Apple/Dell

Explanation / Answer

Use of Information System:

Dell: Dell uses information system to increase its efficiency and implemented “mass customization” techniques to increase market share, profitability and again competitive advantages. With the help of IT dell have value it’s both elements of business model that are: Direct sale and build –to –order. These models have enable the Dell in minimizing inventory and bringing new product to market quickly result high return on investment and increased market share. Example: Dell laptops and computers

Apple: Apple uses information system to create new product and service and greatly change the customer convenience in using the existing product and services. Example: Apple Inc.’s iPods, music stores.

Management Information System

Dell: Dell gets benefits a lot from the management information system. The management information system helps the company to create strategies which helps the company to get rid of various problems and from threat of competitors. This system also facilitates the Company with the needed information to work efficiently on its business models. It also helps the company to create and update its inventory control system.

Apple: Apple uses management information system to identify its prospective customer/people and to analyse the other information needed for its business operations and execution of various competitive strategies.

Which is better: It is very difficult to say which is better, but both the organisation has its strength and weakness. Dell focuses on customization where as Apple focuses to facilitating the customer with new product and services. The price range of Dell products are compatible and target all consumer groups, whereas Apple target premium consumer group. So on the basics of these dimensions it is easy to say that Dell is better.

Better websites: As far as websites is concerned, Apple have very attractive and easy to use website. They have organised their websites in such an easy and convenient way that any customer can easily assesses its product and services and gather the required information.

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