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Nita can visit her local supermarket and buy a dozen roses. a gallon of milk, tw

ID: 448733 • Letter: N

Question

Nita can visit her local supermarket and buy a dozen roses. a gallon of milk, two birthday cards, a bag of cat litter, and a pan for roasting a turkey. This illustrates how channels of distribution benefit consumers by. developing atmospherics managing knowledge creating assortments managing relationships is a company's most expensive promotion tool. U.S. firms spend up to three times as much on this form of promotion as they do on any other Advertising Personal selling Sales promotion Direct marketing Retailers like Sony Style orchestrate every aspect of the shoppers' store experience even the subtle fragrance of vanilla and mandarin orange (designed exclusively for Sony) that wafts down on customers. Sony Style is carefully managing the ? trade promotions push strategy lifestyle store atmosphere At Boeing, salespeople work with company specialists, such as financial analysts, technical specialists, and engineers, to call on potential customers. This is an example of. territorial selling a buying center team selling transactional selling Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example? product invention product adaptation straight product extension communication adaptation Happy Pet is a large pet food company that has convinced the retailers and the wholesalers of the New England area to resell its products. Happy Pet promises to reimburse the advertising costs to its retailers and wholesalers for advertising its products. This is an example of a. allowance advertising specialty point-of-purchase promotion discount In the Southwest Airlines case, which of the following has helped reduce the company's costs so that Southwest can offer very low prices to its passengers, but still be profitable offering limited meal services flying exclusively Boeing 737s having no reserved seats all of the above

Explanation / Answer

Dear Student, only one question is allowed at a time.

35)

The correct option is C that is Creating assortments.

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