Q23. The satellite dish and home television shopping provide examples of changes

Question

Q23. The satellite dish and home television shopping provide examples of changes to which of the following external environmental factors that affect marketing? a. economic b. technological c. legal d. political e. competitive Q24. Product differentiation is selecting the best price at which to sell a product. a. True b. False Q25. What is the decision process by which customers comes to purchase and consume products? a. marketing b. segmentation c. resource management d. consumer behavior e. acculturation Q26. What type of marketing is a "loyalty banking" program an example of? a. industrial marketing b. relationship marketing c. social marketing d. economic marketing e. consumer marketing Q27. What is the term for intangible products, such as time, expertise, or an activity that can be purchased? a. industrial goods b. personal goods c. risky assets d. services e. ideas

Explanation / Answer

23. Satellite dish and home television shopping are available for the marketers due to technological advancements. Hence, these are the example of b. technological environmental factors that affect marketing.

24. Selecting the best price at a products needs to be sold is refers as pricing. Differentiation refers to the process using which a marketer tries to differentiate its products with that of the competitors in order to attract customers. Hence, the given statement is b. False.

25. Consumer behavior refers to the decision process by which consumers purchases and consume products. Hence, correct option is d. consumer behavior.

26. Relationship marketing is a part of customer relationship management. It focuses on creating customer loyalty through customer engagement. Hence, correct option is b. relationship marketing.

27. The intangible products that can be purchased like time, activity or any expertise are known as services. Hence, correct option is d. services.

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