Deliverable Length: 6–8 paragraphs You work for a local car dealership, and have

Question

Deliverable Length: 6–8 paragraphs

You work for a local car dealership, and have been asked by your chamber of commerce to deliver a presentation to the community on buying a car. Your town consists of about 40,000 people, but you do not know who will actually attend the presentation. You also do not know the needs of the people well enough to deliver the presentation effectively. You decide to conduct an audience analysis.

Explain the following:

How would you conduct an audience assessment in this situation?

What means might you use to get to know the people in the community?

What kinds of questions would you ask them, or ask others about them?

Why are these questions relevant to your presentation?

How will knowing your audience help you to best deliver your speech, provide handouts, use audio/visual equipment, and other elements of your presentation?

For assistance with your assignment, please use your text, Web resources, and all course materials.

MUST USE APA format and cite your work

Explanation / Answer

answer 1

You could start by asking questions to the car company that invite you to deliver the presentation. It is very likely that they are able to give information about the audience.

Another way to get information would be conducting a survey. A written survey, delivered by mail, could work, if you have enough time, or survey, via telephone, could work well.

Knowing your audience is important for any speech or written presentation. In your question is not clear that such vehicles are sold by the company that is hiring you, so if your audience is made up of the richest citizens, maybe they buy luxury at higher prices vehicles, but if your audience is citizens with lower incomes, they will need a different type of vehicle.

answer 2

To meet the people of the community, the analysis is based mainly on two types of sources:
- External Data.
- Internal data.
Crossing and comparing data from these sources, we can define, for example, types of profiles of potential customers for our product.

Internal Data
Consisting of all the data that the company has collected from the client, and that will serve to:
Set targeting criteria, the database, by type of customer: income, number of orders, purchase frequency.
Set segmentation by customer type: socio-demographic, consumer habits, shopping preferences, purchase motivations, level of satisfaction.
Set segmentation by type of customer: new customer, repeat customer, loyal customer.

External Data
This kind of data may be found in:
specific sectoral analysis: tourism, culture, technology.

Statistical Offices
Other private sources

For example, there is plenty of information about demography of small and large cities, which is currently available in Google. All you have to do is enter the name of the city in a Google search and you will usually find basic information about income levels, ethnic groups, etc.

answer 3

You could do the following types of questions:
• what they like or dislike about your current vehicle.
• Income level and what they are willing to spend on a new car.
• Their lifestyles and what they need from a vehicle.
These types of questions will give you a better idea of who the audience is, and what kind of speech will be successful

answer 4

With all this information we will have our audience segmented under different optical and drawing conclusions which will help us greatly in making decisions to develop our presentation, because we have a typology of customers who buy little, but with a high yield, or customers buying frequently, but whose profitability is lower.

if you want more questions regarding the other answers of your assignment, feel free to repost it.

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