SSIGNMENT: Devise a Strategy for McDonald\'sAssume you are one of the managers c
ID: 448049 • Letter: S
Question
SSIGNMENT: Devise a Strategy for McDonald'sAssume you are one of the managers called to a confidential meeting to discuss McDonald's strategy after notification by government authorities that its promotional games were being rigged by a Simon insider. What are McDonald's options? Using the legal decisions in business analytical model in Chapter 1, “Legal Foundations,” and the ethical decision-making paradigm in Chapter 5, “Business, Societal, and Ethical Contexts of Law” as a starting point, devise a strategy that includes the appropriate balance between (1) representing the best interests of its primary and secondary stakeholders, (2) protecting the future of the company, (3) minimizing the risk of public harm, and (4) addressing factors related to corporate social responsibility. Memorialize your strategy in a two-page memorandum
Explanation / Answer
1)
The best interest for the stakeholders of the McDonalds would be the quality, customer satisfaction, a rise in the share value, a decent amount of dividends, protection of the invested funds, secured venture capital, and the like.
2)
How the future of the company can be protected:
Giving due importance for the design, development, research and development, employee training programs, career growth, employee welfare, company profit, company product highlights in trade shows and exhibitions, Retaining the market share, Having a tough stand against the competitors in the retail market and food outlet sector;
There are at least half a dozen key entities that contribute to the design thinking paradigm.
The first step is a clear cut identification of the issue that is causing the concern – According to Wright, issue identification helps the firms to get a better stand and take the required corrective and development actions to get back on the track.
The 2nd step is to steer into a proper direction that would produce fruitful results both in the short and the long run for the firm.
McDonald can consider installing some automated dispensing systems to improve the quality of customer service and better monitoring of the store wide activities.
3) Public harm can be minimized by means of quality, organic food ingredients, properly sanitized environments in the eatery areas, hygiene handling of the food and other customer care services.
4) McDonalds can illustrate their Corporate Social Responsibility (CSR) by adopting local schools, sponsoring community improvement programmes, contributing to the up lift of the poor, helping the disabled and many more philanthropic and charitable activities by tie up with Rotary clubs and Lions clubs;
It can also work along with dedicated charity Organizations like World Vision etc
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