The business of sports is growing tremendously and it is fueled in part by athle

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The business of sports is growing tremendously and it is fueled in part by athletes that on celebrity satus. None typifies this better then Tiger woods.Tiger is a brand representing a multimillion dollar entity unto itself. old businessmen who hurdly knew how to have good time.That inuge is common in muny like Nike and calaway have invested large sums of money and effort to fraw a different and more diverse demographic to the game of golf. With the changing demographic of the game.For instance, indoor golf simulators have stared to increase in popularity and offer a chance to play some golf even in an urban setting. These simulators have the destinct advantage of being able to accurately show the player's ball fight and ball spin.as well as the actual yardage the ball travels. A further advantage is that with these simulators.a foruesome can finish an entire round of golf in just under an hour insted of four hours or more! Additionally,this round of golf played at Andrews or pebble beach without the expense and hassle of traveling to these mystical sites. Brian scheler is the director of marketing for frontier golf simulators, a Antonio,Texas-based company which operates five state-of -the -are golf simulators,The pricing 1 What are some of the issues Brian should consider when design-ing the survey? 2.W hat types of ivmics can be addressed with open-ended questions and what t>pe of issue, can be addressed with fixed-alternative questions? 3.How would the structure of the survey change if Brian decides to administer the survey via the telephone versus face-to-face mall-intercept interviews? 4.Develop a survey that will addrcs Brian's need to better understand his customers.

Explanation / Answer

Q ) What are some of the Brain should consider when deisigning the survey ?

A ) Issues that need to be considered when designing a survey :

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