Perform a SWOT analysis of the company you would like to launch OR select any es

Question

Perform a SWOT analysis of the company you would like to launch OR select any established company and perform a SWOT analysis. Having identified the company's external opportunities and threats and its internal strengths and weaknesses, you need to consider what your findings mean. That is, you need to balance strengths and weaknesses against opportunities and threats. Is the company in an overall strong competitive position? Can it continue to pursue its current business- or corporate-level strategy profitably? What can the company do to turn weaknesses into strengths and threats into opportunities? Can it develop new functional, business, or corporate strategies to accomplish this change? P.S Use APA format for citations and include a reference list.

Explanation / Answer

My favorite SWOT analysis company is FMCG giant Unilever and below are its SWOT:

Strengths

Weaknesses

Opportunities

Threats

So to turn their weaknesses into strengths and threats into opportunities, they are already working on it. For example in Indian market, they have tie up and company called Hindustan Unilever which is leading the Indian market and setting an example of how to succeed in in totally different market. That means Unilever has been in the business of consumer fulfillment for many decades and hence, we are confident that it can tide over the present gloomy conditions in the FMCG segment. Having said that, we conclude the this with a cautionary note of not taking the threat from the Asian FMCG majors lightly as they understand the continent better and at the same time are mastering the intricacies of the global marketplace.

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