A company is screening ideas for new services. Five alternative service ideas ar
ID: 444974 • Letter: A
Question
A company is screening ideas for new services. Five alternative service ideas are being considered. Management identified four criteria and weighted them as follows: A = 30, B = 10, C = 20, and D = 40. They have also come up with scored values for the five alternatives and the four criteria as shown following. Management has decided that if an alternative has less than a total scored value of 600, it should automatically be rejected. Use the preference matrix technique to determine which idea should be accepted.
ALTERNATIVES
Criteria
1
2
3
4
5
A
8
5
3
7
5
B
7
3
6
6
4
C
2
4
5
3
3
D
4
5
2
3
8
ALTERNATIVES
Criteria
1
2
3
4
5
A
8
5
3
7
5
B
7
3
6
6
4
C
2
4
5
3
3
D
4
5
2
3
8
Explanation / Answer
None of the alternatives are selected as the weights of all the 5 alternatives are less than 600 as shown below.
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