Which statement best describes the \'offering\' of an Apple iphone. A bundle of
ID: 444475 • Letter: W
Question
Which statement best describes the 'offering' of an Apple iphone.
A bundle of features and benefits along with the reputation of Apple products, the warranty and ancillary support
A cell phone that costs more than competing offerings because consumers perceive that the iPhone offers more features than any other cell phone and is worth the price, and the Apple brand is known and respected.
A state of the art mobile phone device that needs to be attached to a cell service provide for worldwide phone connectivity
A means to connect with anyone, any where, any time
Explanation / Answer
The offering of an Apple iPhone would be a bundle of features and benefits along with reputation of Apple of products, the warranty and ancillary support. (Tangible and Intangible value together)
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