Why can\'t the term marketing be used to refer to advertising activities perform
ID: 444468 • Letter: W
Question
Why can't the term marketing be used to refer to advertising activities performed by a marketer?
a. Because advertising is not one of many marketing communications tools
b. Because marketing is a much broader, strategic discipline and advertising is only one part of the communication function of marketing
c. Because without advertising it won't matter what the company markets because no one will know about it
d. Because advertising is commonly used interchangeably with the term marketing by professional marketers
Explanation / Answer
Why can't the term marketing be used to refer to advertising activities performed by a marketer?
a. Because advertising is not one of many marketing communications tools
b. Because marketing is a much broader, strategic discipline and advertising is only one part of the communication function of marketing
c. Because without advertising it won't matter what the company markets because no one will know about it
d. Because advertising is commonly used interchangeably with the term marketing by professional marketers
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Answer :
b ) Because marketing is a much broader, strategic discipline and advertising is only one part of the communication function of marketing.
Explanation :
As per mentioned in answer , Marketing is very broad term ,It involves , Customer survey , Customer research , Promotion , Service , Selling ,Feedback analysis , Supply chain , Customer operations and so many other activities .
Also this is strategic tool which is mostly in the hand or control of top management.
Advertising is one of the tool of promoting the product at customer level.So that why the term marketing can not be used to refer to advertising activities performed by a marketer
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