1/ Why is it important that companies strive to have high rankings on search eng
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Question
1/ Why is it important that companies strive to have high rankings on search engine results pages?
What two basic strategies did SwellPath use to optimize the Nike Golf Website?
How did Nike take advantage of Misty May-Treanor's popularity to increase its search-related Web traffic?
2/Describe the five different types of Information Retrieval and give an example of each.
3/What are four ways that search technology impacts business and give an example of each?
4/What are three different methods that search engines use in ranking the Search Engine Results Page (SERP)?
5/Describe the difference between semantic and recommendation search engines and give an example of each.
Explanation / Answer
1. High ranking on search engine results shows the concerned web page on the top of the results shown.
The search engine uses this ranking based on the keywords user search, if these words are easily searchable and are updated on the keywords of the websites than t6he user traffic will increase on the website. This will generate more revenue for the company by attracting more and more relevant customers to its website.
The two basic strategies used by the SwellPath to optimize the website of Nike were
Overcoming Accessibility Issues and Implementing the Solution & Initial Change
SwellPath used an open-source JavaScript library called SWFObject2. The functionality would allow the site to essentially store a HTML-based version of the website behind the scenes which could be called forward whenever a user visited the site. While this was very helpful for site visitors on mobile devices (like the iPhone), it also provided content for search engine spiders.
Misty May-Treanor is sponsored by Nike and wears Nike Vision sunglasses during her matches. Swell Path used the google analytics and updated the search keywords which led to huge hike in the number of visitors on the Nike Website
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